Our left brain focuses on what’s wrong and why “it” won’t work.
It clings to patterns and is change-averse.
Getting someone to do or feel something new, requires accessing the other side.
To the land of boundary-less and fearless thinking, the right brain. Anything that lights it up, means the person might be open to change.
Our job is to coax open the right brain, where pure emotion and receptivity to the new reside…
…to find the emotions-based connection between a person and a brand, and broadcast this simply and distinctively.