KUDZU Research & Insights is a team of strategists committed to finding out how people want to FEEL NEXT about your brand. Wily, curious and out to beat boring, our goal is game-changing research to reveal the ideas and actions that build powerful relationships between brands and people.

We deploy the full range of qualitative and quantitative methods, both digital and face-to-face, but have particular heart for the depth and magic that comes from layered approaches: Ethnoblogs with Roundtables or Debates and Echo Checks, plus Quantification of the strongest insights. Smart, nimble and rich with imagery and emotion, our work builds brands.