Lee Polychron, Founding Partner of KUDZU, has made it her mission to create breakthrough research methodologies that reveal the deep drivers of behavior, and the messaging required to inspire action. The research games and activities she has developed in the last 15 years now reside on KUDZU’s the KOLONY™, an easy-to-use, online dashboard that progresses Respondents through the steps of a single research project. From Blogs to live discussion to quant confirmation, it is a strategist’s dream. Before KUDZU, Lee worked at top U.S. advertising agencies as an Account Director and SVP of Strategic Planning at J. Walter Thompson, Lowe & Partners, Euro RSCG and TBWA/Chiat/Day. Lee has experience across a range of target audiences and brands, in the food, soft drinks, personal care, pharmaceutical. automotive, alcoholic beverages, luxury, beauty, technology, entertainment, and financial services categories.