We are ruthlessly gentle in our ability to dig deep using irrationality, sideways thinking, and tons of pictures and associations. We believe if the research isn’t fun, people will auto-nod and return to their repetitive behaviors.

Our exercises are more like games, and people like to play them.

Our methodologies are designed to surround and reveal the whole person. It is a process of ever-deepening observation, from many ‘life’ vantage points both online and offline.

To Meet Any Objective

WITH ALL KINDS OF PEOPLE


Consumer: Millennials, Moms, Athletes, High Net Worth, Elderly, Youth, Philanthropists, Patients.

Professional: Physicians (specialists and PCP), Financial Advisors, Fashion Experts, Food experts, CEOs, CTOs, CFOs.

ARMED WITH CREATIVE PROPS


Strategic Work: Using client materials and our own KUDZU stimuli including archetypes, animals, places, scents, and curios to bring the big idea to life. Diary capture helps respondents witness their auto-behaviors.

Creative Exploratory: Working with animatics, storyboards, big idea mood boards, clutter reels and final film.

ANYTIME, ANYWHERE


Offline: in-home ethnographies, shop-alongs, focus groups, one-on-one, dyads, co-creation sessions, dinner parties, alternative venues roundtables, debates.

Online: THE KOLONY, EthnoBlogs and Echo Checks.

Often combining online and offline work to get a rich understanding of our targets’ lives.